. GETTING DOWN TO BUSINESS WITH HIP & HEALTHY .

Founder Danielle Copperman recently caught up with online health & wellness destination Hip & Healthy to talk all things business, breakfast and new product development.

Danielle Copperman

WHAT WAS YOUR INITIAL INSPIRATION TO START QNOLA?
My main inspiration actually came from an authentic and organic demand and requests from people who saw my personal photos and recipes of Qnola on my blog and social media. I was inspired by the response from these people and in realising I wasn’t the only person frustrated by the lack of healthy, quick breakfast options on the market. Then, as I learnt more about nutrition, diet and commercial food, I was inspired to offer change and alternatives for the masses. I guess I was mostly inspired by the lack of healthy options and honest food products on the market, and also by the opportunities that large food & drinks manufactures and the media have been taking to trick consumers into buying falsely advertised foods. I was shocked to discover many things about commercial food products and this instantly ignited a passion within me to do something about it.

WHAT ADVICE WOULD YOU GIVE TO SOMEBODY WITH A BUSINESS IDEA WHO HAS A FEAR OF FAILING?
Be strong, believe in yourself, and know that there is no way to fail if you try your hardest and do what you want to do. The only way to fail is if you have too high or unrealistic expectations or absorb the pressures of the business world and let them determine whether you are successful or not. Whenever I come up against this barrier of feeling worthless or not doing a good enough job, I ask myself what success is, and who defines it, and who decides whether something is successful or not. In reality, there is no one-way to measure success, so the best thing to do is set our own personal goals and focus on them, not the external forces around you. Success for me is being proud of my product, producing something honest and empowering and living a happy and full life, whilst for many entrepreneurs it might be making a certain amount of money, landing a specific retailer, hitting certain growth % increases. It depends what the individual views as a success or as a fail, and it is down to the individual to achieve and avoid those things. Fear is an illusion, and you often fear things that never even end up happening, so don’t let non-existent ideas prevent you from making your first moves.

IF YOU HAD TO CHOOSE, WHAT FLAVOUR QNOLA IS YOUR ULTIMATE FAVOURITE?
The Beetroot is my favourite full time flavour, and when we launch our seasonal limited edition flavours throughout the year, the Vanilla Chai and the SniQkers flavours become my favourites!"

Read the full story on Hip & Healthy here.