. BECAUSE I'M HAPPY .

Like a lot of people, we have something of a love/hate relationship with social media; it has the ability to both lift our spirits (through growing likes and followers) and dampen our mood (causing us to compare ourselves more than ever) in one highly filtered swoop.

Undoubtedly one of the most important and influential inventions to be conceived from the digital revolution, social media has completely changed the way we consume news, do business and interact with each other. On one hand, it’s a brilliant, creative outlet for instantaneous communication whereby anyone can share their daily musings. On the other, it can be used as vessel for self promotion that often depicts false scenarios - often leading others to question their successes, body image, mood and pretty much anything else.

They say that a picture tells a thousand words, so if you find yourself scrolling before bed/when you wake up/on the daily commute/waiting in line at the supermarket (the list goes on…), we’ve compiled a list of some of our favourite positive and inspirational Instagram accounts for when you need a little boost to brighten your mood, and which we feel use social media for better than narcissism or worse.


Happy Not Perfect
As we’re constantly on-the-go, sometimes we all need a moment to recharge and reset our mind. Happy Not Perfect is a refreshing and fun feed that approaches feelings and metal health in a practical way.

Happy Not Perfect.png

Girl Boss.png

Girl Boss
Founded by original girl boss Sophia Amoruso, Girl Boss is a community of strong, curious, ambitious women redefining success on their own terms. The feed is entertaining and inspirational in equal measures and features a playful mix of memes, illustrations and quotes.


Humans of NY
Moving, inspirational, grounding, saddening stories from real people shot on the streets of New York; a humbling feed that never fails to put things into perspective.

Humans of NY.png

OK Real.png

OK Real
“The lifestyle you see on social media is only the good moments.” Just one of the quotes featured on OK Real’s feed that women (and men!) the world over can relate to and identify with.


Notes To Strangers
Does what it says on the tin: Notes To Strangers founder Andy leaves posters around big cities for strangers to find and feel uplifted by. Who wouldn’t want to see the words “your flaws make you interesting” on the way to work?!

Notes To Strangers.png

The Brighter Times.png

The Brighter Times
Uplifting slogans without the cheese – The Brighter Times is our kind of positive feed. Less pink clouds and vacuous quotes, more graphic typography and neon signs.


Tank Sinatra
If you like memes, this is the feed for you. Social commentary at it’s finest.

Tank Sinatra.png

Female Collective.png

Female Collective
An online community that celebrates, supports, empowers and uplifts women through funny memes, poignant photos, political protests and motivational quotes.